The Anxiety and Depression study (Kinderman et Al)

Kinderman et Al performed a huge study in the UK with over 32,000 adults. The study was about depression anxiety and the causes behind it.

In this study they found that the most common cause for anxiety or depression was traumatic life events, such as the death of a family member/ loved one. However, to the researchers surprise they also found that the way in which the individuals coped/dealt with their anxiety and depression contributed towards it almost as much as the traumatic event itself. 

They identified 3 major contributors, they were:

• rumination - This means excessive fixation on negative thoughts, feelings and beliefs.
• Self-blame - This is when the individual turns the blame onto them-self.
• Lack of Adaptive coping - This is when the individual is unable to help them-self by asking for help/advice from friends or family members, or eating properly and exercising.

(Self-blame is most common among people who grew up with emotional neglect)

My Opinion - 

This study is very interesting as it shows the importance of how we deal with anxiety and depression as it has been suggested to be just as influential as the event itself. This shows that coping techniques are a huge factor in dealing with depression, and the correct coping technique would be to seek advice from others, not to dwell on negative thoughts, eat well and exercise and stop blaming yourself. 

The Persuasion Technique

The technique is called the 'But You Are Free' technique. This is when you ask somebody to do something and add on to the end of the question the fact that they are free to chose. 

A recent review of the 42 psychology studies carried out on this technique has shown that it is surprisingly effective given how simple it is (Carpenter, 2013). All in all, over 22,000 people have been tested by researchers. Across all the studies it was found to double the chances that someone would say ‘yes’ to the request.People have been shown to donate more to good causes, agree more readily to a survey and give more to someone asking for a bus fare home.

There have been further studies where the type of words have been changed from 'but you are free to chose' to 'but don't feel obliged'. These studies have found that the actual wording is not important, but what is important is that it still implies that the person is able to make their choice. 

It also underlines the fact that people hate to be hemmed in or have their choices reduced. We seem to react against this attempt to limit us by becoming more closed-minded

My opinion

I find this piece of research particularly because myself, and many others, have probably succumb to this persuasion technique without even realising it, and have probably used it on other people without even knowing. I am interested in the fact that the simple suggesting that you have the right to make a choice makes people more willing to say yes. Knowing that you are free to make up your own mind and are not being forced into something makes you more willing to do it.